The Recession's Effects On Coffee Consumer Drinking Habits
Over the past couple years or so, the recession has taken it’s toll on your life and finances. The need to prioritize spending habits has effected consumer coffee drinking habits. Although coffee is one of the cheaper luxuries, drinking habits have changed to save money. Cafes have been hit hard because of this. There are ways to continue your coffee consumption and visit cafes on a budget. Here is how I’ve adjusted.
No matter the state of the economy, I need coffee. The caffeine helps but it’s the citrus, earthy and chocolaty tones I crave. Cutting back on coffee is out of the question, so brewing at home more often makes sense (no pun intended). A variety of different brewing equipment and burr grinder has turned my kitchen into a mini chemistry lab. This can also make the same coffee interesting with different grinds and brew methods to bring out the coffee’s potential and keep the palette happy. Going to cafes doesn’t have to be expensive either.
Traveling locally and hanging out at cafes closer to home has really saved on gas. Instead of flying to Africa, South America, or any other coffee regions, discovering coffee from those areas online has been an adventure. Always searching for the best coffee for the most reasonable prices, even if it means spending a little more on beans for quality and Fair Trade. When you find yourself stopping by a cafe to or from work or while running errands, try the brew of the day for a change. Even a blended drink or latte is a necessity sometimes.
Splurging on coffee once in awhile is great as an award for accomplishing a goal, special event, or some rest and relaxation. These are the times I’ll drive at least ten miles across town to my favorite cafe for a change of scenery, meet a friend, or attend a networking group. Indulging a latte and pastry pairing or a smoothie can be a mini vacation for you and your mouth. As the economy begins it’s shift to improving, my coffee drinking habits will readjust as well.
Within the next few months I plan to add an Aeropress and upgrade my home espresso machine, and hang out at my favorite cafe more often. As a consumer going back to cafes more often, this will help improve the coffee economy, even if it’s just locally.
QOTD- How has the recession effected your coffee drinking habits and how will they change once the economy improves?
Jennifer Vaaler is the no-nonsense coffee writer of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in coffee Trade Journal, Coffee Talk. She specializes in writing copy and consulting for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys reading, crafts, and hiking. You can also find her on Twitter and Facebook.
Photo by maximedia