The Recession’s Effects On Coffee Consumer Drinking Habits


Swear Jar Full

Over the past couple years or so, the recession has taken it’s toll on your life and finances. The need to prioritize spending habits has effected consumer coffee drinking habits. Although coffee is one of the cheaper luxuries, drinking habits have changed to save money. Cafes have been hit hard because of this. There are ways to continue your coffee consumption and visit cafes on a budget. Here is how I’ve adjusted.

No matter the state of the economy, I need coffee. The caffeine helps but it’s the citrus, earthy and chocolaty tones I crave. Cutting back on coffee is out of the question, so brewing at home more often makes sense (no pun intended). A variety of different brewing equipment and burr grinder has turned my kitchen into a mini chemistry lab. This can also make the same coffee interesting with different grinds and brew methods to bring out the coffee’s potential and keep the palette happy. Going to cafes doesn’t have to be expensive either.

Traveling locally and hanging out at cafes closer to home has really saved on gas. Instead of flying to Africa, South America, or any other coffee regions,  discovering coffee from those areas online has been an adventure. Always searching for the best coffee for the most reasonable prices, even if it means spending a little more on beans for quality and Fair Trade.  When you find yourself stopping by a cafe to or from work or while running errands, try the brew of the day for a change. Even a blended drink or latte is a necessity sometimes.

Splurging on coffee once in awhile is great as an award for accomplishing a goal, special event, or some rest and relaxation. These are the times I’ll drive at least ten miles across town to my favorite cafe for a change of scenery, meet a friend, or attend a networking group. Indulging a latte and pastry pairing or a smoothie can be a mini vacation for you and your mouth. As the economy begins it’s shift to improving, my coffee drinking habits will readjust as well.

Within the next few months I plan to add an Aeropress and upgrade my home espresso machine, and hang out at my favorite cafe more often. As a consumer going back to cafes more often, this will help improve the coffee economy, even if it’s just locally.

QOTD- How has the recession effected your coffee drinking habits and how will they change once the economy improves?

Jennifer Vaaler is the no-nonsense coffee writer of Daily Demitasse. Her fuel is also her passion as a Barista by day and freelance copywriter by night and has been featured in coffee Trade Journal, Coffee Talk. She specializes in writing copy and consulting for the Specialty Coffee Industry. When she’s not wielding a portfilter or pen, Jennifer enjoys reading, crafts, and hiking. You can also find her on Twitter and Facebook.

Photo by maximedia

Jennifer V
Barista, coffee blogger, specialty coffee industry marketer.
Jennifer V
Already have a blog? Love coffee? You just might be the perfect fit! - Apply Here.

Facebook Comments

Website Comments

  1. Ardee-ann

    Jennifer, nice article. I have changed my coffee consumption some and I admit that I don’t buy a lot of coffee equipment. I have my grinder and my french press so I feel like I am good to go, LOL!!! I don’t get coffee in cafes as often and when I do it is a real treat that I truly enjoy.

    The bottom line for me is that I have to have my coffee and I will make sure that I have some nice ones at the house to feed the coffee cravings that I experience.



  2. Jamie

    I agree with Mike here. I move my budgets around as well so I can spend more on coffee than any other thing. (Clothes, anything that may be a necessity.)

    Every once in awhile I do buy clothes. I used to also spend a lot of money on sneakers, but now my money goes to coffee. I work around things so I have more money to spend on coffee, and coffee equipment.

  3. hayley

    I haven’t really cut back on coffee – I might make slightly more myself now than Starbucks…but its still an affordable luxury! I also have not cut back on the brands either – Starbucks always!

  4. Scott

    Like you I don’t order coffee out as often, mostly taking the time to brew a pot at home before leaving for work. This also means that I eat breakfast at home, too, instead of buying a pastry at a coffee shop. A “venti” and scone will run you a good $4-$5 most places.

    Another area where I’ve cut back is to stop ordering single estate coffees online (mostly from a particular coffee roaster in Chicago). Instead I frequent the local guys who are a little cheaper, plus I’m not paying for shipping. But oh how I miss it…

  5. Julie

    My coffee drinking habits haven’t changed at all. I try to make most of my coffee at home during the week but will still splurge once or twice a week. I don’t like compromising my daily coffee – recession or not! However, honestly, I keep trying to win beans, though – that certainly helps keep my costs down in that respect. 😉 Thank you for the article.

  6. ArtofExtraction

    Props on the article Jennifer. Looking forward to your future posts. Great practical advice and great insights.