Dunkin Donuts & Starbucks what do they all have in common? Premium Coffee (sorta).
Dunkin Donuts had a double blind study done in which they had people taste both Starbucks and Dunkin Donuts Coffees. The majority of people preferred Dunkin Donuts to Starbucks. In response in a recent interview with Katie Couric Howard Shultz was quoted as saying, “are you going to say to your friend let’s go meet at Dunkin Donuts, are you going to say that?”
Personally I think the reason the majority of people preffered Dunkin’ Donuts to Starbucks is because most people wouldn’t know good coffee if it walked up and punched them in the face. The average person’s palette is just not used to a premium darker roast coffee which is fine, it just puts some light on why Dunkin’ Donuts came out ahead in this study. I am not saying that establishments like Dunkin’ Donuts do not have their place in the coffee business but think about the above statement by Howard, are you going to say to your friends let’s meet up at Dunkin’ Donuts?
What do you think?
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